Slide 13 — Community-driven approach

What this slide is

The proof that the community claim from slides 4 (Pillar 3) and 12 (Supporting Partners) is real. Left: three founder testimonials with portraits — Frank Westermann (9am Health, former CEO mySugr), Eirini Rapti (Inne), Lukas Eicher (Nelly). Right: photos of community events plus a four-bullet program summary (year-round community + hands-on support / Founder Academies online + in-person meetups in London/Berlin/Nordics).

Closes with a footer-statement claiming “the largest synergetic founder health community in Europe.”

Why it’s here

This is the community claim made empirical. Slides 4 and 12 say “we have a community”; slide 13 shows three founders saying it works for them. Without testimonials, “community-driven” is marketing language; with testimonials, it’s a service.

The three testimonials are deliberately staged across founder career stages:

• Frank Westermann — veteran, prior exit (mySugr → Roche). Says the community supported through thick and thin → emotional, long-term relationship.
• Eirini Rapti — mid-stage, current scale-up. Says they backed her from day one → early-stage commitment.
• Lukas Eicher — post-Series-B, scaling. Says the community is still valuable beyond Series B → durable value, not just early-stage.

Together, these three quotes argue: Calm/Storm’s community helps you whether you’re seed, growth, or veteran.

The right-side programs (Founder Academies + in-person meetups in London/Berlin/Nordics) prove operational delivery — the community isn’t just a vibe, there’s a calendar.

What’s most important to surface

Frank Westermann’s quote — “absolute rock, supporting us through thick and thin” — is the most emotionally resonant line in the entire deck. LPs respond to this kind of founder language because it tells them the GPs actually do the work (not just send wires and wait). Visually emphasize.

The “former CEO mySugr” annotation on Frank is critical context. mySugr was a Hansmengroup portco that exited to Roche (slide 10). Frank is now CEO of 9am Health, another Calm/Storm portco. That means the same founder built two HealthTech companies, the second backed by Calm/Storm. Founder-to-founder loyalty made literal. Don’t let this annotation hide.

The geographic specificity (London, Berlin, Nordics) in the in-person meetup line tells LPs where the network is concentrated. It’s also a small claim about reach: not “all of Europe,” but the three healthtech hubs. Honesty in scope is a feature.

The footer-statement — “largest synergetic founder health community in Europe and we leverage it” — is the rhetorical climax of the Edge section (slides 12-13). It’s a strong claim (“largest”) but specific (“synergetic founder health community” — narrowly scoped to make the claim defensible). Worth visual elevation.

Eirini Rapti’s “no-nonsense” framing is doing different work — appealing to the operator-LPs who don’t want a flashy fund, they want practical execution. Different audience inside the same slide.

Composition risk

Two-panel composition with three quotes on the left and a programs list on the right. The source uses event photography heavily on the right side (founder gatherings, Q&A panels) — that imagery is doing real work conveying “we host these things, here’s the proof.” Without imagery, the right side becomes a bulleted list and risks feeling thin compared to the testimonial-rich left side.

Consider whether the right side could lead with an event-stat instead — e.g., “8 academies, 12 in-person meetups since 2024” — to give it numerical weight in lieu of photos.

Visual hierarchy I’d suggest

1. Headline + subhead
2. Three testimonials — quotes + names + company + the former CEO mySugr annotation visible
3. Two program clusters on the right — always-on and programs (Academies / Meetups)
4. Footer-statement — pulled out as a closing claim, visually distinct (maybe bordered, italic, or in a band)
5. Optional: portfolio-event photography or, in lieu, a counter (“X events in 2024”, “Y founders attended”).